Problem: When going out to clubs and bars, women do not want to carry a purse around, and are therefore stuck with their cards and money to carry in their hands, or risk losing them by putting them in their bras.
2) A case to put under a high heel shoe
3) A pocket we can sow on the inside of a dress
And my new idea:
4) An Iphone case with a pocket on the back for cards and money.
Exploring these solutions:
1) A bra with a pocket
Pros:
- People already use their bras to put their money and cards
Cons:
- Not a lot of space (no room for cell phone)
- If someone is not wearing a bra
Material needed:
- A bra
- Fabric for the pocket
- A Velcro or a zipper
- Sowing cord
2) A case to put under a high heel
Pros:
- Easy, simple, and cheap to do
- Can be used on different shoes, unlike the bra
Cons:
- Not a lot of room (no room for cell phone)
- Reaching to your feet every time you need to get something
- Safety: higher risk of money or cards falling out
- Would have to test it in order to see if it really works, or works well
- Esthetically: having a pocket on your heel
Material needed:
- Elastic
- Fabric for the case (“filet”)
- Sowing cord
3) A pocket to sow inside of a dress
Pros:
- More room (space for cell phone if not too heavy)
- Can be used on different dresses or even shirts
Cons:
- Harder to reach when you want to get something out (have to reach inside the dress, maybe even go to the bathroom)
- Maybe it would have a higher risk of breaking or falling out
- Esthetically: if the dress is is tight, the contents of the pocket might show
- Having to sow the Velcro on the dresses
Material needed:
- Velcro
- Fabric for pocket
- Zipper or Velcro
- Sowing cord
** How this would work: You would have only one pocket, which you could use on different dresses, because you would sow Velcro on the dresses. When you put on a certain dress, all you have to do is stick the pocket inside with the Velcro.
4) An Iphone case with a pocket:
Pros:
- Safest solution (no chance of money or cards falling out)
- Easy, accessible
- Can be used for other stuff too (ie: metro card, change, etc)
- Expanding the market in a minor way, because men can use it too.
Cons:
- Having to carry your phone
- Narrowing the market in a major way (going from everyone to Iphone owners)
After consideration and discussion, I chose to explore the idea of the Iphone case, first of all because it is the idea that interests me the most, second of all because all the other options had people having to carry their phones around anyways. I also chose the Iphone case idea because, if I end up with a product that actually works well, I could possibly market it, or, at a smaller scale, sell some to my friends (as well as using it myself, of course).
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